Digital Marketing

Build your brand and increase sales with effective digital marketing strategies

Overview

Scaleup Consulting offers custom IT and digital marketing services to help your business utilise technology and innovation, increase market share, stand out from competition, and maximise revenue.

Our mission is to help your business launch or scale with cost-efficient and reliable services while you focus on what you do best.

We are dedicated to helping startups and small businesses become scaleups through collaborative partnerships. Together, we can build and strengthen your online presence, so you don’t miss out on potential clients and investors.

Seize the power of digital marketing strategies to reach and connect with your target audience. Promote your brand, get leads, and increase sales using virtual platforms and digital communication channels.

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Search Engine Optimisation (SEO)

Boost brand awareness, increase organic web traffic, and achieve higher conversion rates with an SEO-friendly website.

Our comprehensive SEO and SEM strategies are designed to increase your brand’s visibility in local and global search results.

We implement a variety of white hat SEO tactics to improve your website’s position on SERPs in a steady, reliable manner. We also evaluate your website and seek ways to improve its performance for users and search engines.

Along with other digital marketing strategies like PPC, we offer a wide array of SEO services to help you achieve your specific online marketing goals.

Tap into our team of SEO specialists to work on any of the following: technical SEO, competitor analysis, keyword research, on-page and off-page SEO, link building, and SEO content writing.

1

SEO Website Audit

We identify and fix any issues preventing your website from ranking well on Google and other major search engines.

2

SEO Competitors’ Analysis

We review your competitors’ websites to help you understand how you stack up against your competition.

3

Google Analytics Review

We track your website’s traffic and make informed decisions on how you can improve your site’s performance.

Other Digital Marketing Services

App Store Optimisation

Improve your mobile app visibility, increase downloads, and build trust with customers through positive app reviews.

For a startup, it takes a lot of resources to build and launch an app. You want to ensure that your efforts pay off by having your app get noticed and downloaded by your target users.

Through our strategic App Store Optimisation (ASO), we can help improve your app visibility in Google Play Store and Apple App Store. We will work together in optimising different factors that affect your app store ranking, including your app title and URL, target keywords, app ratings and reviews, app downloads, and user engagement.

We take a data-driven approach to understand your mobile app, its potential and challenges. We also conduct competitor research and analysis to evaluate your app competitors' strengths and weaknesses.

As with other digital marketing strategies, app store optimisation (ASO) is crucial to your startup growth and success. Together we can help position your app better in app stores, gain more organic traffic, and generate increased results.

Social Media Management and Marketing

Grow social media followers and convert them into paying customers with engaging and audience-driven content.

Managing social media for business takes a lot of time and resources, and that's where we come in. We will assist you in leveraging social media to build and strengthen your brand, reach more customers, and increase market share and sales.

At Scaleup Consulting, we understand the power of social media for businesses. We provide cost-effective social media management and marketing services for small businesses and startups to help them increase brand awareness, build brand loyalty, as well as generate and nurture leads.

We handle the time-consuming social media tasks and stay updated with the latest SMM trends so you don’t have to. We collaborate with you on content creation, content marketing and distribution, engagement, and a lot more.

We create interactive, relevant, engaging content including copy, graphics and videos that resonate with your target audience. Together, we can craft a social media strategy that suits your current needs, goals and budget.

We are proficient with following platforms:

Facebook

Instagram

LinkedIn

TikTok

Twitter

YouTube

Search Engine Marketing (SEM) and Pay-Per-Click (PPC)

Attract qualified traffic and boost sales with cost-effective SEM and PPC campaigns.

Jumpstart your startup's marketing plan with a combination of organic and paid marketing strategies. PPC advertising allows you to drive more traffic and get leads with targeted keywords faster compared to other marketing channels that rely on organic traffic alone.

Similar to SEO and social media marketing, PPC or Google Ads, when done correctly, contributes to your business and marketing goals.

Our marketing team will collaborate with you in launching, monitoring and analysing your PPC marketing efforts. We will assist you in setting the right goals, identifying relevant keywords, improving click-through rates, and maximising ad budgets for your campaigns.

Content Marketing

Bridge the gap between what you offer and what your target market wants.

Content is what connects startups and businesses with potential customers and investors. This is why it's essential to create and distribute content that is relevant, high quality, and able to resonate well with your target audience.

Our team of content marketers and strategists can guide you in understanding your market better and in building a solid content strategy. We can help you set objectives and goals as well as identify the content types and channels to use for your content marketing campaigns.

Whether you need a hand in producing educational articles, e-books, infographics, videos or newsletters, we’re glad to help. You will learn how valuable, audience-focused content can benefit your brand over the short term and the long term.

Graphic Design Services

Build a professional brand image and create a strong impression with unique, stylish visual assets.

Visual marketing and design are critical to business success. Well-designed websites and social media graphics make great impressions on visitors and potential customers.

You can get your startup off the ground by creating a brand identity that attracts and makes your target market engage. Invest in visual content and digital assets that help keep your branding consistent.

Our team of designers will work with you to create a professional brand identity for your small business while keeping your target audience in mind. We will help you in all aspects of design, from creating a new logo and social media templates to making website designs and other marketing materials.

With our custom graphic design services, you can make a lasting impression that will help you stand out from the competition.